‘Values Gap’ in Workplace Can Lead Millennials to Look Elsewhere

Lack of Corporate Responsibility Often a Deal-Breaker for Young Workers, MU Study Finds

February 1st, 2017

COLUMBIA, Mo. – Much has been made in popular culture about millennials as they join the working world, including their tendency to “job hop.” Although this behavior often is explained as a loyalty issue, new research from the University of Missouri reveals one reason young workers choose to leave a firm is because they find a disconnect between their beliefs and the culture they observe in the workplace.

“We were interested in workers’ values regarding sustainability and corporate sustainability practices and whether a gap existed,” said Rachel LoMonaco-Benzing, a doctoral student in the MU College of Human Environmental Sciences. “Not only did we find a gap, but we also found that workers were much more likely to leave a job if they felt their values were not reflected in the workplace.”

For the study, LoMonaco-Benzing and Jung Ha-Brookshire, an associate professor of textile and apparel management and associate dean of research and graduate studies in the MU College of Human Environmental Sciences, interviewed employees in the textile and apparel industry involved in corporate supply chains. They found that workers expressed the most frustration if their employers touted a commitment to environmental sustainability publicly but did not follow through substantively in areas such as:

• Materials selection, including the use of recycled materials
• Proper management of pollutants, including chemicals and dyes
• Working conditions in textile factories
• Product packaging, distribution and marketing to consumers

“Fewer people of this generation are just looking for a paycheck,” Ha-Brookshire said. “They have been raised with a sense of pro-social, pro-environment values, and they are looking to be engaged. If they find that a company doesn’t honor these values and contributions, many either will try to change the culture or find employment elsewhere.”

To ensure a good fit with a potential employer, the researchers recommend that job seekers speak with current and former employees at various levels of the organization, asking questions about areas that are particularly important to them, such as sustainability, work-life balance policies or community partnerships.

Conversely, in order to attract and retain the best employees, the researchers encourage companies to understand that the new generation of workers have high ethical and social expectations. Being transparent with potential employees about corporate culture can head-off some frustration, they said. In addition, giving employees the opportunity to shape cultural decisions through membership on committees and outreach efforts will help to increase morale.

“I think this is another sign to the industry that ‘business as usual’ is not going to work if you want to attract and retain these valuable workers,” Ha-Brookshire said.

The study, “Sustainability as Social Contract: Textile and Apparel Professionals’ Value Conflicts within the Corporate Moral Responsibility Spectrum,” was published in the journal Sustainability.