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MEDIA ADVISORY:iPad, E-Readers: the New Printing Presses?

RJI Symposium to Examine the Business of E-Reader/Tablet Editions

Story Contact(s):
MU News Bureau,, 573-882-6211

WHAT: The Digital Publishing Alliance (DPA), a project of the Donald W. Reynolds Journalism Institute (RJI), will hold a symposium on the money-making potential of the Apple iPad and the array of E-Reader models that will be on the market this year.

“The iPad and the rising demand for E-Readers show that digital publishing is no longer the future,” said Roger Fidler, DPA director. “It is today’s reality.”

DPA brings leading publishers, advertisers and product developers together to help develop strategies and industry standards for digital alternatives to hardcopy newspapers.

WHO: Roger Fidler and Sean Reily, a Reynolds Journalism Fellow, will host DPA members, including representatives from The New York Times, The Washington Post, USA Today and more than 30 other media and technology organizations.

WHERE: Fred W. Smith Forum, Room 200, Reynolds Journalism Institute, at the University of Missouri School of Journalism

WHEN:  March 9-10, 2010      

               Time             Session

               Monday, March 9, 9:00 a.m. – 5:30 p.m.

  • 9:00 a.m.      Current State of Newspaper and Magazine E-Reader Editions
  • 10:30 a.m.    How About that Apple iPad Tablet
  • 1:30 p.m.      The Business of E-Readers/Tablet Editions
  • 3:30 p.m.      If We Build It, Will Advertisers Come?
  • 4:30 p.m.      What’s Next?

               Tuesday, March 10, 9:00 a.m. – 12:00 p.m.

  • 9:00 a.m.      Digital Newsbook Publishing Update
  • 10:00 a.m.    Korean Perspective on E-Readers and Tablets
  • 11:00 a.m.    Open Discussion

NOTE: The event is free and open to the public. Visit for more information.

About the Donald W. Reynolds Journalism Institute
The Donald W. Reynolds Journalism Institute engages media professionals, scholars and citizens in programs aimed at improving the practice and understanding of journalism. Part of the Missouri School of Journalism, RJI collaborates with news and technology companies, professional associations, foundations and individuals to generate and test innovative models and technologies for journalism and advertising.